Hello! I’m Parul
A Digital Product designer, Illustrator & Coffee Enthusiast focused on crafting thoughtful and intuitive digital experiences.

Selected work
Projects


Branding & APP RE-DESIGN
Reimagining Health
Insurance Experience
HDFC ERGO’s digital transformation brought a refreshed identity and simpler, more human insurance experiences.
View Case Study

UX Research & System Design
Designing Integrated Senior Care
A connected care platform supporting seniors’ health and independence with empathy and ease.
View Case Study

Fintech UX & Dashboard Design
Designing a Smarter Way for MSMEs to Manage Finances
Designing an intelligent SaaS platform to simplify how MSMEs manage daily finances
View Case Study
What am I upto these days
01. Designing for Growth-Stage Startups
Designing healthcare experiences for better patient access and helping startups express their vision through clear, thoughtful design.
02. Learning the art of brewing through barista classes.
Learning the craft and science behind coffee, from bean selection to brewing methodss, one cup (and caffeine kick) at a time.

03. Learning AI Tools and Design Psychology
Exploring how focus, psychology, and AI can shape better design. Currently reading Deep Work by Cal Newport to build more intention into my process.
Read more about me
Now that you know me,
Let’s build something great together!
91- 8130424065
paruldang30@gmail.com
Hello! I’m Parul
A Digital Product designer, Illustrator & Coffee Enthusiast focused on crafting thoughtful and intuitive digital experiences.

Selected work
Projects


Branding & APP RE-DESIGN
Reimagining Health
Insurance Experience
HDFC ERGO’s digital transformation brought a refreshed identity and simpler, more human insurance experiences.
View Case Study
UX Research & System Design
Designing Integrated Senior Care
A connected care platform supporting seniors’ health and independence with empathy and ease.
View Case Study


Fintech UX & Dashboard Design
Designing a Smarter Way for MSMEs to Manage Finances
Designing an intelligent SaaS platform to simplify how MSMEs manage daily finances
View Case Study
Now that you know me,
Let’s build something great together!
91- 8130424065
paruldang30@gmail.com
What am I upto these days
01. Designing for Growth-Stage Startups
Currently designing healthcare experiences that make patient care and reports more accessible, while collaborating with startups to craft brands, websites, and apps that clearly express their vision.

02. Learning AI Tools and Design Psychology
Actively taking courses to understand how AI tools and design psychology can be applied to create smarter, more intuitive user experiences.
03. Taking Barista Classes to Learn the Art of Brewing
Learning the craft and science behind coffee, from bean selection to brewing methodss, one cup (and caffeine kick) at a time.
Read more about me
Hello! I’m Parul
A Digital Product designer, Illustrator & Coffee Enthusiast focused on crafting thoughtful and intuitive digital experiences.

Selected work
Projects


Branding & APP RE-DESIGN
Reimagining Health
Insurance Experience
HDFC ERGO’s digital transformation brought a refreshed identity and simpler, more human insurance experiences.
View Case Study
UX Research & System Design
Designing Integrated Senior Care
A connected care platform supporting seniors’ health and independence with empathy and ease.
View Case Study


Fintech UX & Dashboard Design
Simplifying MSME Finance through Intelligent Design
Designing an intelligent SaaS platform to simplify how MSMEs manage daily finances
View Case Study
What am I upto these days
01. Designing for Growth-Stage Startups
Currently designing healthcare experiences that make patient care and reports more accessible, while collaborating with startups to craft brands, websites, and apps that clearly express their vision.
02. Taking Barista Classes to Learn the Art of Brewing
Learning the craft and science behind coffee, from bean selection to brewing methodss, one cup (and caffeine kick) at a time.

03. Reading Deep Work by Cal Newport
Actively reading books and taking courses to learn how focus, psychology, and AI can transform the way I design and think. Been diving into Deep Work by Cal Newport to build more intention into my process.
Read more about me
Now that you know me,
Let’s build something great together!
91- 8130424065
paruldang30@gmail.com